Web promotion is a process that has a lot of different aspects to it and a lot of different approaches. The great thing about it in fact, is that there is no ‘one way’ to do it correctly and that you won’t rely completely on any one technique. Recognising this and acting accordingly is one of the best ways to ensure your site’s long-term success and to ensure that you are resilient and able to survive changes that could otherwise destabilise your site and damage your income. SEO is great, PPC advertising is great… but if you only rely on one of those things they you’re putting all your eggs in one basket. Here then are ten ways you can bring people to your site, all of which you should consider…
SEO
Starting with the big one that we’ve already mentioned: SEO. This means optimising your site for Google’s search engines and is an ideal way to bring long term and targeted traffic to your site for minimum work/expense.
PPC
PPC means Pay Per Click advertising and is one of the prominent forms of advertising on the web. Basically it involves paying out only when someone actually clicks on your links meaning that you won’t waste any money.
Social Media
Social media is one of the other ‘big’ forms of online promotion and means using sites like Facebook and Twitter to promote yours and posting links there for interested parties.
Banner Advertising
While PPC rules the roost when it comes to online advertising, you may still find that banner advertising is more suited to your purposes on occasion. This means simply paying a website a flat amount in order to display your banner which can be great for increasing brand awareness.
Video Advertising
There are many ways you can bring people to your website using videos, whether you create your own YouTube channel or you create adverts to appear on the YouTube videos of others.
Traditional Advertising
Or then again you could choose to advertise offline and to go the more traditional route of paying for advertising in papers, on the radio or even on TV.
Press Coverage
Another way to get word out about your site and get people to visit it is to get covered in the media online and in print. Either do something noteworthy, or write a press release that will make your site seem newsworthy and you’ll gain free exposure.
Apps
Creating an app is a great way to get people to your site on their mobile devices – you can even create apps that essentially just present your website to the reader in a more convenient form.
Mailing Lists
If you can collect e-mail addresses then you won’t have to rely on any outside factors in order to convince people to come to your site ever again.
Print Materials
What’s the equivalent of an e-mail mailing list in the real world? Fliers! And these can be just as successful and actually very cost effective when done correctly too.
Featured images:
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
The author of this post, Brady Fisher, works at 7 Strategy, a leading SEO company. An audiophile, Brady is the proud owner of the Boney M signature collection.