Courtesy – marcopako at Flickr.com
These days when everybody has “likes” and “followers”, it is no wonder that your social media stature would decide the future of your business too. Your stand on the social media can make or break your professional career, and if you doubt it, then you are seriously missing something. Take this example, you are applying to a job that you have coveted all your life. It will lead you to your Facebook page and your LinkedIn page if you have an account there. People can always search for your profile, read the comments you have posted and generally gain an understanding of what kind of a person you are. Any unprofessional demeanor on your side will be highlighted and it could cost you the job even. Social media is good, it will let you meet people, all kinds of people, but you never know when it can come back and bite you. Potential employers and recruiters have this habit of doing a background check before they hire, and now the easiest thing for them is to visit your Facebook and LinkedIn profiles, so make sure you don’t have an invisible red flag, a danger status on your profile. Your potential employers are capable of nosing them out.
Social Media can Nurture your Professional Life
If social media pages can wreak havoc in your professional life, it can also nurture it. They are the best platforms and resources to showcase your skills and talents. You can portray yourself as a well rounded, respectable, responsible person when you create a profile and you can start by posting an updated CV. If you have the CV linked to your Facebook profile, recruiters are likely to go there so they can learn more about you. You must list all your achievements in a chronological order so your recruiter will know them at a glance. If you are seeking employment, mention that too. And you will never know when you will get that interview call.
A Fan Page can Help you
There are two major benefits of having a fan page. One it will promote your brand or service and more and more people will come to know of it. It will contain all the information about your business and the beauty of the whole thing is that anybody can access these pages, there is no need to have a Facebook profile for somebody to access your fan page. There is no limit to the exposure you can get with Facebook fan page. And it will also take your audience to your website. A fan page can direct traffic to your website. Two, there is something called Facebook graph search.
Facebook Graph Search
Facebook graph search works like magic, and it will give you more visibility and your business its well deserved boost. It will help you understand the taste of your customers and what they like and dislike. It will let you know more about your audience, and how they might perceive your product/service. Based on their interests you can conduct a market research, a demographic research. It will help you get across to your target segment.
