Courtesy – fivequidexpert at Flickr.com
Choose words that have traffic
While managing an ad campaign the most basic thing that most advertisers look out for is the maximum number of traffic. There are two things that make it possible – one is the traffic driven to the website operated by the business owner and the second is page ranking. Sometimes higher page ranking may not even yield more traffic because the words used by the website did not score well with what prospective clients were typing in their search engine. Since there are thousands of websites out there using the same kind of keywords, it is very important that you figure in the first few pages of any search engine. It has been proved that most people do not go beyond the first three pages of a search engine, they usually get what they want in those pages and your webpage will lie in gloom.
Which type of keywords to go for?
Now come the toughest part, you have to choose keywords that have the lowest level of competition, but still get searched in a big way. There are a few methods by which you can achieve that end. You can enter long tail keywords because that it will be how your page will be ranked in the search engines.
More about long tail keywords
Long tail keywords are usually relevant keyword phrases that best describe your website; there will be 3-5 phrases relevant to what your business is all about. They have the highest possibility of driving traffic to your website. Visitors looking for something specific will definitely find your webpage and come to it and that’s why SEO experts say you need to have long tail keywords too; the search becomes more niched in that way. If, for example you are selling footwear in your website, you need to add certain attributes of the footwear to the keywords so they get accepted. Examples – best walking shoes, infant toddler baby shoes, comfortable light-weight shoes and so on. You can use more attributes to the shoes by specifying color too, like red infant toddler baby shoes. Using simple but words that get the maximum number of hits is the trick behind it.
Long tail keywords or PPC?
In certain cases, using long tail keywords is more affordable for people who cannot afford to go for PPCs. Pay-per-click campaigns are also another way to direct traffic to your website, but they also mean you have to place the highest bid for the best selling keywords. The keywords that you choose for PPCs will be the words people search all the time. It will give them a broad spectrum of results and getting your webpage figured in that spectrum is not an easy task. You can buy the keywords if you are ready to place the highest bid on it and mind you, there are several websites vying for the same keywords. The competitiveness of the keyword is a major deciding factor.
Now, you can use long tail keywords to your PPC campaign. They are in the lowest level of competition when compared to everyday generic keywords. It is the best way to use words that will generate traffic to your website and that will bring you the ROI you are looking for. In order to get an idea of the keywords that will best describe your website, you can use Google Adwords.