One of the bottom-line for deploying self-service kiosks is to increase the customer experience and efficiency when transacting. It also increases the revenue of the business at the same time reducing the labor costs. Many people prefer using self-service kiosks to avoid the long waiting lines. Since the introduction of self-service kiosks, more and more companies have seen more uses for the kiosks. For many businesses they have no control over their brand image. Unlike self-service kiosks, websites have supporting things like live chat support which can help to mitigate the image of the company. Deployment of kiosk is meant to replace the staff thus there may be no live chat support so it should be able portray a very positive image about the company.
Implementing your self-service kiosk poorly has many effects on the returns it will have on the market. It makes the clients less likely to use your kiosk due to lack of important components. It not only pushes the customers away but if portrays a very bad image about the company. Likewise, a good customer experience brings more customers and it helps greatly at improving the company’s image.
To create a company image with great and positive impact, there are ways and means that should guide you. Some of these ways are:
1. Get right the physical experience: Many businesses take so much time and effort to install necessary components for their self-service kiosks but the problem is that they are always located where there are other competitors’ kiosks. It may be very difficult deploying your kiosk where your competitors are and your kiosk does not stand out or it may not bring any additional benefit to the users.
2. Get ready to train and employ additional staff: One of the key ways to help your self-service kiosk to stand is by having one for staff at the kiosk’s location to guide around the users who may have difficulties. No customer wants to go through a complex system that will delay the time at which the services will be delivered. If the users are guided, they will view the company as a customer-oriented company thus creates an impact on the company’s image.
3. Create a better digital experience with your self-service kiosk: The website skills and techniques are now transferable to self-service kiosks. They prepare the customers to use the system and increase the sophistication at doing so. Customers need a well-designed user interface with tight branding and ease of use.
The above three ways can help greatly at improving your image and customer experience. Olea Kiosk designers works with the customer to see to it that the brand of the company is promoted in the best way possible.