Every day new developments in medical technology offer new hope for people suffering from chronic diseases and serious injuries. Just think of the number of people you have personally met who are long-term survivors of cancer or who have stayed healthy despite having been diagnosed with diabetes many years ago; medical technologies have made it possible to diagnose, manage, and cure many conditions that had a very poor prognosis even a few years back. The more informed the public is about medical technology, the better, and that includes health care professionals and patients, as well as the people who interact with them.
Knowledge Is Power
Medical technology PR is more than just introducing your products to physicians and medical researchers. It is true that, in the case of most medical technologies, the people who will be buying and using your products are doctors and hospitals; so of course, it is wise to put a good portion of your medical technology PR budget towards advertisements in medical journals and display booths at medical conferences. But it is also to your benefit, as a medical technology company, if many thousands of people who will never have the authority to prescribe or officially recommend your product are familiar with it, that they know what it is and how it works.
Seeing medical devices and the conditions for which they are used mentioned in video ads and discussed on TV talk shows makes them seem like a part of normal life, and this helps to remove the stigma and fear surrounding many medical conditions. Public discourse about health, illness, and managing chronic conditions makes people who live with these conditions feel less isolated, and all the better if your medical technology PR takes the form of a cheery ad that plays before a streamed video or a casual chat on a talk show, rather than a “very special episode” where everyone speaks in somber tones.
Medical Technology Advertising Doesn’t Have to Be Boring
Medical technology advertising can be as creative as any others and we at Crier Communications are experts at delivering a clear, memorable message about anything. In print or in video, we will communicate to the public, in a concise manner, what you want them to know and remember about your product. A successful PR campaign will also focus on demonstrating how powerful medical technology is in transforming the way hospitals work and simplifying patient care.
