Singer promotion is all about promoting the name, brand and the work of a recording artist in various innovative ways. All these means are directed at gaining maximum exposure for the artist. This is also targeted at creating a huge fan-base for the singer.
Singer Promotion – What does it entail?
Singer Promotion is all about branding the singer and his song, reaching it out to the maximum number of people, packaging it in an attractive manner by way of creative remixes, promos and videos and thereafter crafting intelligent marketing campaigns and increasing the overall fan-base of the singer. Starting from designing logos to websites, from audio to video podcasting, from social networking to trying to make the YouTube video go viral, Singer Promotion is about anything and everything that would promote the singer and the song in question.
Top Things to Avoid For Singer Promotion
Product Undervaluation:
One of the things one must avoid during Singer Promotion is undervaluing the product– in this case, the singer. Charging a bit on the lower side is always good since people are usually always looking out for pocket-able deals and offers. However, going below a certain level only demeans your quality. There are two problems with this. First, too much undervaluing might result in people not taking the singer seriously. And second, an initial phase of discount later followed by a hike in price might just result in no clients later on.
Promotion before Quality Check:
Another very important thing that should always be avoided in singer promotion is creating media hype before checking the depth of the singer’s commitments well. Whatever the product be, whether a video or a promo or a recording of the song or a CD, no listing problems in the sieve must appear post-release of the song across all platforms.
Too Much Promotion:
Promotion and branding are necessary and good but too much promotion is bad. Basically a creative and intelligent marketing strategy is what is required for successful singer promotion. However, let us tell you, bombard the Facebook fan page with an excessive promotion in a day– it will only become more about spamming over promoting. Therefore, this will never achieve any purpose. Avoid posting too much on one page or group, etc in one day and consider usage of buffer and the like to space it out.
Irregular Promotion / Branding Exercise:
Another thing to avoid would be irregular promotional posts and branding initiatives. The marketing strategy should be well thought out and planned. It should not be that the Facebook fan page is created for the singer and all promotion is done in the first few days with a sudden lull later. A well-spaced, intelligently scheduled promotional campaign with different kind of branding tools utilized at different points of time is what is required for sustaining the interest factor of the fan-base.
All you need to do is avoid the above-mentioned pitfalls for effective and efficient singer promotion endeavor.
Citations:
- Promotion
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